Directories like the Yellow Pages may have gone the way of the dinosaur, but online directories still play an important role for many businesses. Roofers, for example, can use cinchlocal roofer directories to draw in local clientele. The best way to do this is with a comprehensive digital marketing strategy that uses SEO (search engine optimization) to rank roofing contractors in local search results.

Using local SEO to rank roofing contractors is essential, as Google handles over 90% of all search traffic. The first step in generating visibility for your roofing company is to optimize your Google My Business (GMB) profile. This will help you get into the local results box, which comes after paid ads and before organic search results.

Once your GMB is optimized, you can take advantage of other local search optimization tactics. One of these is claiming and optimizing local directory listings and citation sites. Keeping your Name, Address, and Phone Number (NAP) information consistent across all these listing sites is essential for improving local SEO rankings.

Some of these citation sites include local search directories, industry-specific directory listings, and location-based social media sites. For example, the Colorado Roofing Association’s directory is available to local roofers and receives high volumes of traffic. It will cost you to become a member of the association, but it could be well worth it in terms of visibility and customer leads.

Another option is securing a citation on HomeAdvisor, a website known for its reviews and ratings of home repair services. The site has millions of reviews and allows customers to book home repair services through it, which gives it a lot of authority in the eyes of Google. Securing a citation on this site will likely result in more clients for your roofing business.

Moreover, you can also secure a citation on the USA Roofing Companies directory, which is available to roofers and receives significant traffic. The directory is free to join and features NAP info and backlinks.